Lion Nathan’s portfolio boasts some of Australasia’s best loved alcoholic beverage brands – including XXXX, Speight’s, Tooheys, Steinlager, Hahn, Lion Red, Wither Hills, James Boag’s, Bacardi and St Hallett.
We are a brand building company, investing in world class marketing to drive mix to growing segments and higher equity propositions. We recognise the importance of clearly differentiating and developing our brands to excite and engage our consumers and grow returns for our customers.
Investment
We make a significant investment in marketing and innovation – some 8-10 per cent of net revenue, which is considered world’s best practice for a branded FMCG company.
Innovation
Reflecting our strong focus on innovation, 10 per cent of our FY09 sales revenue was generated by new products launched in the last three years in Australia and 15.4 per cent in New Zealand.
Through our innovation pipeline we have led the way in delivering products that encourage positive consumption – including lower than full strength alcohol products.
In 2009 we extended this portfolio with Hahn Super Dry 3.5 in Australia, Steinlager Edge – New Zealand’s first mid-strength beer – and the Preece Lighter in Alcohol range in our wine business.
Responsible Marketing
We aim to create the best-loved brands across the Tasman and market to help confirmed drinkers with their brand choices. In doing this we take great pride in being a responsible marketer, complying fully with the letter and spirit of highly effective legislation and self-regulatory best practice codes.
We believe that by depicting people enjoying their drinks safely and responsibly we can embed positive images of sociability with consumers, and in turn promote a positive drinking culture. We want our products to be consumed responsibly, both because it’s right and because it will ensure the sustainability of our business for many years into the future.
Great Brands
Lion Nathan’s portfolio boasts some of Australasia’s best loved alcoholic beverage brands – including XXXX, Speight’s, Tooheys, Steinlager, Hahn, Lion Red, Wither Hills, James Boag’s, Bacardi and St Hallett.
We are a brand building company, investing in world class marketing to drive mix to growing segments and higher equity propositions. We recognise the importance of clearly differentiating and developing our brands to excite and engage our consumers and grow returns for our customers.
Investment
We make a significant investment in marketing and innovation – some 8-10 per cent of net revenue, which is considered world’s best practice for a branded FMCG company.
Innovation
Reflecting our strong focus on innovation, 10 per cent of our FY09 sales revenue was generated by new products launched in the last three years in Australia and 15.4 per cent in New Zealand.
Through our innovation pipeline we have led the way in delivering products that encourage positive consumption – including lower than full strength alcohol products.
In 2009 we extended this portfolio with Hahn Super Dry 3.5 in Australia, Steinlager Edge – New Zealand’s first mid-strength beer – and the Preece Lighter in Alcohol range in our wine business.
Responsible Marketing
We aim to create the best-loved brands across the Tasman and market to help confirmed drinkers with their brand choices. In doing this we take great pride in being a responsible marketer, complying fully with the letter and spirit of highly effective legislation and self-regulatory best practice codes.
We believe that by depicting people enjoying their drinks safely and responsibly we can embed positive images of sociability with consumers, and in turn promote a positive drinking culture. We want our products to be consumed responsibly, both because it’s right and because it will ensure the sustainability of our business for many years into the future.