James Boag

The James Boag trademark has a proud history in Tasmania, dating back to 1881 when James Boag began brewing at what was then the Esk Brewery in Launceston. Today, James Boag still brews its entire range of superior quality beers in the unspoilt and challenging environment of Tasmania, and in 2009 the iconic Boag’s brewery underwent a $25 million expansion and upgrade – balancing the site’s heritage status with environmentally sustainable, state-of-the-art operations technology.

James Boag’s Premium

Jaes Boag's Premium bottleJames Boag’s Premium Lager is a European style lager brewed from the finest quality pilsener malts. This beer is fermented at a lower temperature than most Australian lagers and employs an extended maturation period. James Boag’s Premium is a smooth, subtle lager characterised by a perfect balance between hop and malt with no single intense notes.

Date of launch 1994
Style Australian Premium Lager
ABV 5.0
Standard drinks 1.5/375ml
Total carbs g/100ml 2.7
Energy kj/100ml 166
Energy cal/100ml 40

James Boag’s Premium Light

James Boag's Premium bottleStaying true to its full strength counterpart, James Boag’s Premium Light is a full flavoured light beer with a smooth, pleasant bitterness.  The aroma is clean and fresh with a malty, fruit character.  The flavour balance provides an easy drinking and refreshing beer style with pale golden colour and excellent lacing.

Date of launch 2002
Style Light Lager
ABV 2.9
Standard drinks 0.9/375ml
Total carbs g/100ml 2.3
Energy kj/100ml 110
Energy cal/100ml 26

Boag’s Draught

Boag's Draught bottleFrom the pure waters of Tasmania comes Boag’s Draught, a full-bodied lager with smooth hop bitterness and a crisp, refreshing aftertaste.

Date of launch 1930s
Style Australian Lager
ABV 4.6
Standard drinks 1.4/375ml
Total carbs g/100ml 2.6
Energy kj/100ml 154
Energy cal/100ml 37

Boag’s Draught Light

Boag's Draught Light bottleTo create Boag’s Draught Light, two batches of full strength Boag’s Draught beer are brewed and filtered to bright beer stage. The alcohol is then stripped off one batch using a low temperature vacuum evaporation and the two batches are blended.

Date of launch 1990
Style Light Lager
ABV 2.7
Standard drinks 0.8/375ml
Total carbs g/100ml 2.4
Energy kj/100ml 107
Energy cal/100ml 26

James Boag’s Classic Blonde

Boag's Classic Blonde bottleTasmania’s cold climate comes alive in James Boag’s Classic Blonde, creating a premium low carbohydrate lager that is uniquely fresh and crisp.

Date of launch 2007
Style Low Carb Lager
ABV 4.5
Standard drinks 1.3/375ml
Total carbs g/100ml 1
Energy kj/100ml 125
Energy cal/100ml 30

James Boag’s Pure

James Boag's Pure bottleJames Boag’s Pure is a super premium beer, brewed using only four pure ingredients sourced from Tasmania – water, barley, hops and yeast. This full strength lager has a full body, crisp mouth feel and low bitterness, with a clean finish and no artificial additives or preservatives.

Date of launch 2009
Style Lager
ABV 4.5
Standard drinks 1.2/330ml
Total carbs g/100ml 2.7
Energy kj/100ml 154
Energy cal/100ml 37

Boag’s St George

Boag's St George bottle

Boag’s St George is brewed with a unique combination of citrus hops, to deliver an aromatic premium lager that is low on bitterness and highly refreshing.

Date of launch 2007
Style Tropical Dry Lager
ABV 4.8
Standard drinks 1.3/330ml
Total carbs g/100ml 1.9
Energy kj/100ml 147
Energy cal/100ml 35

Boag’s Wizards Smith’s Ale

Boag's Wizards Smith's Ale bottleWizard Smith’s Ale is a traditional English ale, brewed to the original style with a warmer ale fermentation. It is then dry-hopped with the finest quality East Kent Golding hops to deliver a unique blend of hop flavours and subtle fruit aromas.

Date of launch 2007
Style English Pale Ale
ABV 5.0
Standard drinks 1.5/375ml
Total carbs g/100ml 4.3
Energy kj/100ml 191
Energy cal/100ml 46

Boag’s XXX Ale

Boag's XXX bottleBrewed for over a century, Boag’s XXX Ale is created using an infusion method, to deliver a light golden beer full of flavour. It has a clean, crisp character with a moderate aroma, balanced with good hop bitterness.

Date of launch Late 1800s
Style Australian Lager
ABV 4.8
Standard drinks 1.4/375ml
Total carbs g/100ml 2.9
Energy kj/100ml 163
Energy cal/100ml 39

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